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To be eligible for OLTRA
certification, an online retailer must adhere to the following
minimum standards:
- Secure
Online Ordering
- A
clearly stated refund/exchange policy
- Confidential Customer Information
- Accurate
product identification
- Clearly
stated company contact information
- Live
customer support
- Business
hours listed on the site
- Approved
age verification system
- OLTRA
members forbid purchases made with the intent for
resale
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- OLTRA Certified Website Seal
- Group Purchasing Benefits
- Fraud Prevention Information Sharing
- WebsIte Promotion
- Preferred Rate Merchant Card Processing
Account
- Regular Industry Information Updates and
Alerts
- Annual Conference
- Start-up Consultation
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